Projects
11 posts in this category · all posts
Loyalty-lite: how to build a rewards program without engineers
Many customer-centric companies have loyalty programs. And it’s not hard to see why. They encourage user engagement, boost desirable interactions (like purchases),...
Setting up a football prediction campaign with Braze in-app messages
Football summer is almost upon us! It’s just a couple of months until the European Championship, hosted right here in Germany and I’ve got all my fingers crossed...
How to set up a smart banner on mobile web
In the previous posts in the ‘web-to-app’ series, I explained some different ways of providing a single download link for iOS and Android apps, as well as writing a...
Google Apps Script database: writing dynamic data to Sheet via API
In case you are not familiar with the basics of Google Apps Script, I suggest you check this post. It’ll also run through the concept of a Google Apps Script...
How to create a customer referral program with Google App Scripts, a landing page builder and an email marketing tool
Getting your existing customers to promote your product or service is one of the most effective acquisition channels there is. In fact, according to statistics,...
How to write a device-specific redirection script
In the last post, I covered some different ways of getting a single download link for both your Android and iOS apps. Now I will show you how to make your own script...
How to make dynamic web pages using data stored in a Google sheet
Many marketers have access to infrastructure to build their own landing pages. Tools like Unbounce, Webflow, Instapage and Bubble.io offer a drag-and-drop interface...
Step-by-step: how to set up a super simple in-app game
In the previous post, I talked about the possibility of using gamification with in-app messaging to boost promocode redemption rates. As an ardent game lover,...
Generating a dynamic QR code with tracking parameters
QR codes seem to be everywhere these days. From their formative years in the Japanese automotive industry, QR code applications now range from the ‘traditional’...
How to create a database & simple API with Google Apps Scripts and Sheets
If you would like to see how to use a Google Apps Scripts database to serve content for web pages, check this follow up post! …and if you’re interested in some more...
How to make an API call
Martech Specialists make extensive use of APIs for a range of tasks, including getting data for analytics, triggering campaigns, loading data into your tools and...
