How to set up a continuous testing culture in your marketing team
The majority of marketing teams like to think of themselves as ‘data driven’ - that is, using the data they collect to plan their roadmap, improve copy…
The majority of marketing teams like to think of themselves as ‘data driven’ - that is, using the data they collect to plan their roadmap, improve copy…
Football summer is almost upon us! It’s just a couple of months until the European Championship, hosted right here in Germany and I’ve got all my fingers…
In the previous posts in the ‘web-to-app’ series, I explained some different ways of providing a single download link for iOS and Android apps, as well as…
The ideal martech stack is highly subjective and dependent on many factors, not least personal preference. That said, I’ve been inspired by a recent traumatic experience (basically…
In case you are not familiar with the basics of Google Apps Script, I suggest you check this post. It’ll also run through the concept of a…
This weeks header image is generated by DALL.E with the prompt: "An abstract coloured line drawing of data being passed from one place to another". Customer Data…
If you're wondering about the slightly eclectic header image, it was AI-produced by DALL.E 2 with the prompt "a coloured line drawing of a marketer stuck in…
Getting your existing customers to promote your product or service is one of the most effective acquisition channels there is. In fact, according to statistics, setting up…
In a homage to my favourite ever book, One Day in the Life of Ivan Denisovich by Aleksandr Solzhenitsyn, I’ve jotted down the mundane activities, thoughts and…
Seeing as I will be referring to events, event tracking and attribution quite a lot in some upcoming posts, I thought it would be rather fun (not…