Discover project ideas, workarounds and creative uses of your marketing tech stack
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_Recent posts__
- How to set up a continuous testing culture in your marketing team
The majority of marketing teams like to think of themselves as ‘data driven’ – that is, using the data they collect to plan their roadmap, improve copy & creatives, personalise, segment and ultimately, optimise their […] - Setting up a football prediction campaign with Braze in-app messages
Football summer is almost upon us! It’s just a couple of months until the European Championship, hosted right here in Germany and I’ve got all my fingers crossed that England can *finally* pull off a […] - How to set up a smart banner on mobile web
In the previous posts in the ‘web-to-app’ series, I explained some different ways of providing a single download link for iOS and Android apps, as well as writing a script to detect the user’s device […] - Setting up the perfect martech stack for marketing technologists: essential apps and tools
The ideal martech stack is highly subjective and dependent on many factors, not least personal preference. That said, I’ve been inspired by a recent traumatic experience (basically my old work laptop died and I had […] - Google Apps Script database: writing dynamic data to Sheet via API
In case you are not familiar with the basics of Google Apps Script, I suggest you check this post. It’ll also run through the concept of a Google Apps Script database and cover some fundamental […] - The top 3 use cases for custom scripts in Customer Data Platforms
This weeks header image is generated by DALL.E with the prompt: “An abstract coloured line drawing of data being passed from one place to another”. Customer Data Platforms – or CDPs – are all the […]