Tag: Testing
4 posts · all posts
How to set up a continuous testing culture in your marketing team
The majority of marketing teams like to think of themselves as ‘data driven’ – that is, using the data they collect to plan their roadmap, improve copy & creatives,...
Top tip: keep an incident log
Let’s start with an (obvious) statement: technical problems happen in our marketing teams from time to time. (Effective monitoring of your key processes is super...
How to make an API call
Martech Specialists make extensive use of APIs for a range of tasks, including getting data for analytics, triggering campaigns, loading data into your tools and...
mh essential tools: Postman
I was once asked in an interview which programs I install first on a new work laptop. Well, Postman certainly fulfils that criteria! Postman is an API testing...
